The main question for this week’s blog is “How would you create a PLN prior to engaging in a social media campaign on a topic of your choice?”

We have to know that all PLNs are different. There are similar platforms at early stages of competition, but after time there are only a few the most successful platforms left. For example, Youtube, Twitter, TikTok are the leaders in their field. They have some similar functions, but they each have their own advantages. Youtube are for educators to post their videos, which are usually long, and Twitter is for texts and pictures, TikTok is for short videos, which are usually Including a single point of knowledge. On another word, because of most people are using it.

So, when choosing our PLN, we need to choose the one with the most potential, and with more visitors and creators. More people on it, means more we can learn from.

Knowing your interest also help you to build your PLN. Determine the specific area or subject you want to focus on for your social media campaign. Having a clear topic will help you narrow down your search for relevant information.

Identify key influencers and experts. For example, i am a psych student, and a expert in psychology posts his knowledge and understanding on Youtube weekly. This is why i create my Youtube account to follow him and watch his video. During this time I explore more influencers on Youtube, and i have expanded my PLN.

Continuing learning and exploring is the key to create and expand PLN. As the example I gave before. I expand my PLN from one expert to many. In the process of continuous exploring, you may discover many unexpected gains, from one expert to many and from one platform to many. Learning should be an ongoing process. Dedicate regular time to expand your knowledge by reading books, articles, and research papers. Listen to podcasts or watch videos related to your topic. Stay curious and open-minded to new ideas and perspectives.